Many brands lack access to engaged userbase to test decisions they make: from product innovation to ads content and pricing. Some brands are new in China and don’t have any userbase to test with, others have users but experimentation lacks engagement, data depth or authenticity.
The Taeltech Userbase allows brands to run rapid experiments with Taeltech users. The insights generated are supplemented by cross-channel consumption profiles and marketplace behaviour data of users: what they actually do, not what they say they do.
The opportunities include:
- Surveys targeted at specific audience and based on regular users, not “professional” online panelists.
- A/B testing - Live testing across targeted consumer samples for constant optimisation: from pricing and discounts to messaging and product innovation.
- Pricing analytics and new product testing: you quickly get click-through-ratios and purchase rates at test price points. This data on what users actually pay is much more reliable than asking them about the price they would pay hypothetically. All data is supplemented by consumer profiles and shopping behaviours.
- Perception and engagement of competing brands. You don’t have to limit your experiments to only your brand. Taeltech enables you to understand where you stand vs. others.
Consumers receive Wabi loyalty points for their participation. These points are spent at Taeltech Marketplace and participating merchants generating additional cross-category behaviour data for you.