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Taeltech Establishes Japanese Entity As Part Of Global Expansion


Registration to accelerate further business expansion into key Japanese markets for Taeltech


Shanghai, June 18, 2020 - Taeltech, a marketing experimentation firm for rapid consumer intelligence, is pleased to announce the successful registration of Taeltech Japan. This registration further develops a key strategic presence across Japanese markets whilst expanding the reach of consumer insights and engagement capabilities in the region. Taeltech Japan will focus on the development of key local partnerships across Japanese FMCG industries.

Having a local entity established in Japan provides partnership opportunities with a number of traditional organisations in Japan, as well as government and state agencies.

Registration as a Japanese entity allows Taeltech to grow its presence across Japanese markets with a focus on expanding the suite of experimentation and engagement tools to serve Japanese businesses. With an already established presence in China, this registration paves the way for expansion across Asian markets, as well as the further adoption of the WABI loyalty token. 

This move follows a recent partnership with the Odakyu Department Store to further serve Chinese tourists across Japan. Japanese annual exports to China total more than $140 billion, and with +50 million visitors a year Odakyu will provide the Chinese market with Japanese and international products through Taeltech. This includes accessories, fashion products, cosmetics, and more. Odakyu joins Rakuten, the largest e-commerce and digital services platform in Japan, as verified Taeltech partners.

To learn more about how Taeltech can assist your brand with consumer insights across key Asian markets, contact us here.


About Taeltech

Taeltech facilitates authentic relationships between brands and consumers using consumer insight tools, rapid marketing experimentation, anti-counterfeiting technology, and a novel token-based incentive system called WABI. This provides brands with tools to better understand and communicate with customers whilst ensuring customer safety from counterfeit products when conducting cross-border purchases.

WABI is used to reward brands and consumers who interact within the Taeltech ecosystem, incentivising engagement and building a database of insights based on demographic, sentiment and behavioural analyses. The Taeltech ecosystem currently has over 50,000 active users across every region in China.