Fetch out consumer tribes and trends
Make your marketing more precise for each user’s tribe and their specific needs
Initial unstructured set
Specific Need
Cares about: anti-dandruf, hair loss reduction
Performance
Cares about: Long Lasting Effect, looking great without Conditioner
Initial clustered set
Lifestyle
Cares about: beauty, Japan quality
Well Being
Cares about: Harm reduction, Stress Relief, Aromatherapy
Improve your product communication effectiveness
Understand which parts of your product messaging resonate with consumers and what gets ignored
What brand communicates
What consumers actually notice
Understand true category consideration set and pecking order
Mapping out complex relationships between competing brands in the minds of consumers based on brand's comparative mentions
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Know the factors that win users vs. competition
Using NLP to define key factors of consumers choices and measuring brands performance across these factors for you and your competitors
Competitor 2
Competitor 1
Your Brand
Available for any branded consumer product or service
(non-exhaustive list)
FMCG
Retail
Medical services
Automotive
Travel
Education
Food
Home appliances
Electronics