Deep social listening
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Deep social listening

We take a massive collection of textual feedback data pulled from e-commerce sites, social media platforms, and Taeltech User Engagement Ecosystem and run it through in-house AI toolkit.
What is it based on?
Fetch out consumer tribes and trends
Make your marketing more precise for each user’s tribe and their specific needs
Initial unstructured set
Initial unstructured set
Specific Need
Cares about: anti-dandruf, hair loss reduction
Performance
Cares about: Long Lasting Effect, looking great without Conditioner
Initial clustered set
Initial clustered set
Lifestyle
Cares about: beauty, Japan quality
Well Being
Cares about: Harm reduction, Stress Relief, Aromatherapy
Improve your product communication effectiveness
Understand which parts of your product messaging resonate with consumers and what gets ignored
What brand communicates
What brand communicates
What consumers actually notice
What consumers actually notice
Understand true category consideration set and pecking order
Mapping out complex relationships between competing brands in the minds of consumers based on brand's comparative mentions
Brand consideration
Category Brand Equity Map
 through Taeltech BrandRank algorithm

Taeltech BrandRank

1. Baijiu Brand A
0.225609382
2. Baijiu Brand B
0.151359646
3. Vodka Brand B
0.08096854
4. Rum Brand B
0.072968071
5. Whisky Brand C
0.06828157
6. Bourbon Brand A
0.056236013
7. Baijiu Brand C
0.052135344
8. Baijiu Brand D
0.039653915
9. Whisky Brand B
0.035813835
10. Cognac Brand B
0.035769099
11. Cognac Brand A
0.031200815
12. Vodka Brand A
0.025248407
13. Vodka Brand C
0.022356602
Know the factors that win users vs. competition
Using NLP to define key factors of consumers choices and measuring brands performance across these factors for you and your competitors
Competitor 2
Competitor 1
Your Brand
Available for any branded consumer product or service
(non-exhaustive list)
FMCG
FMCG
Retail
Retail
Medical services
Medical services
Automotive
Automotive
Group 1525
Travel
Group 1711
Education
Food
Food
Group 1531
Home appliances
Group 1532
Electronics

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Learn more about our products

KOLs Analytics
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Experimental marketing
Experimental marketing

Interact with shoppers and understand their preferences through A/B tests, surveys, challenges and more.

 

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Marketplace
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Open Consumer Platform
Open Consumer Platform

Regain control of your supply chain and distribution with our banking - level secure anti-counterfeiting and traceability system specifically built for FMCG.

 

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Social media ads targeting
Social media ads targeting

Our clients consistently beat average advertising ROI by leveraging our proprietary deep data and AI-based behavioral models.

 

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Group 128
Contact email:  info@taeltech.com
  • Home
  • Products
    • Deep Social Listening
    • Ad Targeting Optimisation
    • Marketplace
    • Open Consumer Platform
    • Experimental Marketing
    • KOLs Analytics
  • Ecosystem
  • About Us
    • Team
    • News
    • Contact Us
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