What is it based on?
Fetch out consumer tribes and trends
Make your marketing more precise for each user’s tribe and their specific needs
Initial unstructured set

Specific Need
Cares about: anti-dandruf, hair loss reduction
Performance
Cares about: Long Lasting Effect, looking great without Conditioner
Initial clustered set

Lifestyle
Cares about: beauty, Japan quality
Well Being
Cares about: Harm reduction, Stress Relief, Aromatherapy
Improve your product communication effectiveness
Understand which parts of your product messaging resonate with consumers and what gets ignored
What brand communicates

What consumers actually notice

Understand true category consideration set and pecking order
Mapping out complex relationships between competing brands in the minds of consumers based on brand's comparative mentions
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Category Brand Equity Map
through Taeltech BrandRank algorithm
Taeltech BrandRank
1.
Baijiu Brand A
0.225609382
2.
Baijiu Brand B
0.151359646
3.
Vodka Brand B
0.08096854
4.
Rum Brand B
0.072968071
5.
Whisky Brand C
0.06828157
6.
Bourbon Brand A
0.056236013
7.
Baijiu Brand C
0.052135344
8.
Baijiu Brand D
0.039653915
9.
Whisky Brand B
0.035813835
10.
Cognac Brand B
0.035769099
11.
Cognac Brand A
0.031200815
12.
Vodka Brand A
0.025248407
13.
Vodka Brand C
0.022356602
Know the factors that win users vs. competition
Using NLP to define key factors of consumers choices and measuring brands performance across these factors for you and your competitors
Competitor 2
Competitor 1
Your Brand


Available for any branded consumer product or service
(non-exhaustive list)

FMCG

Retail

Medical services

Automotive

Travel

Education

Food

Home appliances

Electronics