Find new opportunities for growth by exploiting emerging market trends.
Decision Factors Detector: Consumer Choice Decision Matrix & Brand's Performance
Understand which parts of the product messaging resonate with the consumer and which parts get ignored. E.g. brands often talk about “organic” and “green” but what consumers care about is “good smell” and “fresh feeling”. ELO-PRISM gives you the answer for your and competing brands.
Mapping out complex relationships between competing brands in the minds of consumers based on brands' comparative mentions in the competitors' comment stream.