Taeltech User Base Lab
Engage via our
User Base Lab
  • Surveys
  • A/B testing
  • Communications testing
  • New product concept testing (e.g. ghost products)
  • Price elasticity analysis
Sources of data for the Taeltech ecosystem insights platform
Learn from
Data Bank
  • Comprehensive consumer panel data
  • Cross-channel and cross-category insights
  • Price and promotion monitoring
  • Consumption trend analytics
Wabi tokens and Taeltech's consumer engagement and incentive system
Sell your products on our Marketplace
  • 1-click access to 900m WeChat users
  • Authenticity guaranteed by technology
  • Fulfilment across China from local and overseas warehouses
Building authentic relationships between brands and consumers
Deploy
Smart Packaging technology
  • Prove authenticity for your consumers
  • Engage with your consumers at point of purchase and/or consumption
  • Trace your products and final pricing
  • High engagement rates

How it works all together:

Taeltech User Base Lab
User Base Lab
Marketplace
Marketplace
Speak to users to understand why they checked your product but didn’t buy..
… and why they went for a competing brand instead
Taeltech User Base Lab
User Base Lab
Data Bank
Data Bank
Ask deeper survey questions and run AB testing on your product packaging to a specific segment of Taeltech consumer panel participants
Taeltech User Base Lab
User Base Lab
Data Bank
Data Bank
Smart Packaging
Smart Packaging
Understand complimentary products when your consumers buy online and offline.. … and ask them if they’d like to switch to a bundle

Discover Taeltech:

Taeltech’s breakthrough solutions are transforming industries through honest brand & consumer interactions.
Products:

  • Taeltech User Base
    Deep engagement and rapid testing with our users

  • Taeltech Data Bank
    Insights into behavior of consumers in China

  • Taeltech Marketplace
    Route to sell in China

  • Taeltech Smart Packaging
    Secure authentication and engagement

In Numbers:

  • Over 50,000 consumers in Taeltech Userbase and Databank

  • Over 500 products available through the Marketplace. Core brands include Nestle, A2, Danone, Nature’s care, Swisse, and many more. 

  • Headquartered in Shanghai, China, with offices in Japan, Australia, Singapore and Europe

Industries we work with:
  • Retail
  • FMCG
  • Cosmetics & Hygiene
  • Nutrition
  • Investment & Marketing Research

Taeltech Partners

Rakuten is a Taeltech partner
Rakuten is the largest e-commerce and digital services platform in Japan.
Odakyu is a Taeltech partner
Odakyu Department Store Company Limited, one of the largest department stores in Japan.
New Zealand Cherry Corp is a Taeltech partner
New Zealand Cherry Corp is New Zealand’s largest grower and exporter of fresh cherries.

Media Room

Whiskey made them sick. So they created a way to combat counterfeits in China
Parija Kavilanz
CNN
11 October 2019
Rakuten Taps Chinese Blockchain Firm for $60 Billion Authenticity Market
Paul Madore
CCN
29 April 2019
The battle against deadly fake goods goes hi-tech
Padraig Belton
BBC
5 December 2017

Our Story

The story behind Taeltech started nearly a decade ago with an entrepreneurial duo aiming to protect consumers from the health dangers of counterfeit products. 

Through the marriage of state-of-the-art anti-tamper technology, and unique data sources and insights, Taeltech delivers improved safety for consumers whilst protecting brands from fraud and enabling them to better understand their customers - leading to more effective marketing, better experiences, and the ability to build authentic consumer relationships.

The Taeltech ecosystem is comprised of the Taeltech User Base Lab, Data Bank, Marketplace, Smart Packaging and the Wabi incentive system. In China, Taeltech is known as 橙感 Chenggan.