How it works all together:
… and why they went for a competing brand instead
Taeltech User Base
Deep engagement and rapid testing with our users
Taeltech Data Bank
Insights into behavior of consumers in China
Route to sell in China
Taeltech Smart Packaging
Secure authentication and engagement
Over 50,000 consumers in Taeltech Userbase and Databank
Over 500 products available through the Marketplace. Core brands include Nestle, A2, Danone, Nature’s care, Swisse, and many more.
Headquartered in Shanghai, China, with offices in Japan, Australia, Singapore and Europe
The story behind Taeltech started nearly a decade ago with an entrepreneurial duo aiming to protect consumers from the health dangers of counterfeit products.
Through the marriage of state-of-the-art anti-tamper technology, and unique data sources and insights, Taeltech delivers improved safety for consumers whilst protecting brands from fraud and enabling them to better understand their customers - leading to more effective marketing, better experiences, and the ability to build authentic consumer relationships.
The Taeltech ecosystem is comprised of the Taeltech User Base Lab, Data Bank, Marketplace, Smart Packaging and the Wabi incentive system. In China, Taeltech is known as 橙感 Chenggan.