Largest independent ecosystem connecting people and brands
Data from purchases, barcode scans, marketplace behaviour, social interactions
360-degree view of everything happening cross-channel, cross-platform, cross-ecosystem
rewards & insights for participation
These rewards are spent on participating brands
Supercharge your marketing with our unique datasets, AI-based behavioral models, and access to actual consumers in a live environment.
Our clients consistently beat average advertising ROI by leveraging our proprietary deep data and AI-based behavioral models.
Expose your product to 1+ billion consumers in China. 7 days listing, no deposit, no red tape.
Interact with shoppers and understand their preferences through A/B tests, surveys, challenges and more
Ad Targeting Optimisation
Leverage our ecosystem’s user profile data and machine learning-based recommendation engine to generate precise and complete look-alike seeds for social media targeting.
We utilize online browsing and shopping profiles, offline consumption habits, experimental data-driven behavioural traits (e.g. brand loyalty, social influence, individual price sensitivity) to train our neural-net based recommendation engine to generate user seeds for look-alike marketing in social media.
Unlike common industry standards of using "best-shopper" seeds and crude demographics-based targeting, we use multifaceted data sources that allow us to build seeds with exceedingly superior performance
Our approach allows us to uncover many more hidden pockets of value that are typically obscured by subjective definitions of the "target consumer
Our targeting model is designed to become continually more precise. Meaning that your advertising ROI will be constantly improved upon, by reviewing and reacting to the feedback of the advertising campaign. Many of our clients leverage this feature to launch mass scale campaigns after optimal targeting precision has been reached
10% for ad spend < 100k USD
7% for ad spend > 100k USD
Hassle-free, 7-day listing without need to deposits or red-tape
No inventory risk: Handle your own stock, only fulfil the fully paid orders
Turn-key access to 1bn+ consumers in China
State of the art analytics and targeting capabilities
Designed for inbound marketing — keep in touch and keep selling to your Chinese consumer when they return home
Insights, Experiments, and Hypothesis Testing
Ask our user-base for opinions, preferences, or beliefs. Your enquiries can range from a single question with an extremely targeted audience to full-blown research, targeted at the entire user-base with sophisticated logic that you can link to specific user behaviour within our ecosystem.
Deploy your product or idea to a live environment to get rapid and actual (i.e. non-simulated) market responses throughout the product life-cycle. Boost your decision making with our rapid market data acquisition tool and obtain measurable insights into issues ranging from something as straightforward as the colour preference to user profile variation in response to different price settings.
For more qualitative and in-depth feedback, get in touch with our consumers or organise focus groups. Our online focus groups are a much better simulation of actual consumer behaviour, can be set up within days and come at a fraction of the cost when compared to traditional approaches.
Understand your users' income level groups to better adjust your communication
Learn their product and category interests to generate ideas for marketing and product development
Enhance your look-alike targetting capability by obtaining more data sources for the seed candidates
Brand Protection and Cross Channel Consumer Engagement
Leverage our userbase to obtain data and control where and at what price your products are being sold.
Never let expired products end up in consumers' hands. Control your product batches and instantly send notifications to consumers throughout the ecosystem.
Physically protect your products with our NFC- based anti-counterfeiting and anti-tampering solution with banking-level security designed specifically for FMCG products.